About Us

How it all began...

In the beginning Ancient Wisdom was a small chain of gift shops with outlets in Sheffield and Derbyshire in the UK.

Why the name “Ancient Wisdom”? Well, it all happened about 6000 years ago... Folklore increasingly backed up by archaeology tells us that mankind was far from primitive in so-called primitive times. 

The development of civilization and wisdom has by no means been in a steady upward direction. Stonehenge and the pyramids are substantial examples of how an ancient culture could be in advance of its descendants.

The world of aromatherapy, the mysterious properties of plants and trees is an area in which the ancients clearly knew more than we do today. The source of this Ancient Wisdom is a matter for great debate amongst academics and theologians. Was it divine, before the flood, from the Nephilim (a mystical race of sons of God) or from aliens?

The fact is great wisdom was found and lost in a relatively short period probably about 6000 years ago.

More seriously...

The growing interest in aromatherapy seems to be not unconnected to the increasing interest in all things ancient and spiritual.  Most people consider themselves to have a deeper, gentler side.  A side that likes to create a warm and welcoming home environment, to burn candles and indulge and enjoy delightful fragrances.

The Ancient Wisdom concept aims to in someway to satisfy this most basic of human need.

AW in AW Artisan, of course, stands for Ancient Wisdom and is our trading style in Spain and Southern Europe.

In October 2019 the AW Artisan distribution center opened in Malaga Spain.  

The team in Malaga is lead by Toni, and the AW story continues in Spain and so we hope you will join us on the journey.

Four Reasons why...

Four Reasons why AW is like no other Wholesale Gift Company

1. No Sales People!

It is true we do not employ sales people. You will never find us at trade shows, we will never persuade you to buy from us. No one is getting a sales commission to sell to you.

These products must be good enough to sell themselves - you can order online, it is efficient and fast and the savings are helping your business grow and sell more.

2. AW Artisan - is Wholesale Only

Register to see the prices and access keen wholesale rates. We do not sell retail at all. Many, if not all, other major wholesalers have online shops and often retail outlets. They compete with you directly.

At AW we do not believe that is fair. Our job is to bring you the best in wholesale giftware, your's is to do the skillful job of retailing.

3. AW Artisan - is Global - Deal with us and you deal direct

For seventeen years we have been building a great product range (via our parent company Ancient Wisdom in UK) - offices/warehouses in China, Indonesia and India to source and design great selling gifts. We also have an Aromatherapy, Soap and Home fragrance factory in England and a Soy-wax Candle factory in China... Access that range today.

4. AW Artisan - is Europe's Favorite (independent retailer) Gift Wholesaler

Over the years well over 100,000 gift shops have registered with us, we have over 70,000 regular customers - mostly independent gift shops.

Now in the heart of Europe to serve you better - join us today.

We look forward to being your trusted trading partner.