More than a one-piece sale – Placemats are bought for a table, not a solitary chair; add coordinating coasters and runners and this family gives retailers a natural route into larger, joined-up purchases.
A placemat with its own perfume – The vetiver styles are woven from naturally aromatic roots, creating a genuine touch-and-smell USP that ordinary table linen simply cannot manage.
Woven in Java – Artisan-made near Yogyakarta using skills passed down through generations, these are proper woven homewares rather than mass-produced mats dressed up to look rustic.
Three fibres, three personalities – Patterned water hyacinth, colourful fringed seagrass and wonderfully earthy vetiver give retailers several distinct looks without losing the natural tableware story.
Easy to try in-store – Placemats and runners can be ordered individually, while the coasters are ordered in fours, making it straightforward to build a sensible opening display.
The story comes attached – Customer-information hangtags help retailers explain the materials and workmanship without needing a degree in Indonesian weaving.
Made for a proper tablescape – Combine mats, coasters and a runner with teapots, mugs or natural baskets to turn a rather ordinary display table into something customers can imagine at home.
The Placemat with a Fragrant Little Secret
Vetiver is one of those materials many people recognise by the nose before they know its name. The aromatic oil used in perfumery comes from the plant’s roots—and here, the roots themselves have been woven into placemats and table runners.
That makes the vetiver pieces the natural heroes of this family. Let customers touch one and smell it. The product has practically introduced itself before anybody has had to make a sales speech.
From a Village near Yogyakarta
These natural-fibre pieces are woven by artisans in a village near Yogyakarta on the Indonesian island of Java. An AW visit to the workshop revealed the hands-on production and weaving knowledge passed from one generation to the next.
The range comes directly from the makers, bringing genuine texture and those small, natural variations that belong to hand-worked plant fibres. They look and feel made, rather than manufactured—an increasingly useful distinction at the shop counter.
Three Materials Doing Different Jobs
Water hyacinth provides the stronger tiger and wave patterns, often finished with playful fringe. Seagrass creates a cleaner, more coordinated table story across placemats, coasters and runners. Vetiver appears quieter—until somebody smells it.
This is useful merchandising territory. Retailers need not give customers a botanical lecture; simply group the pieces by look and let the differences in colour, weave and texture do the explaining.
Selling, Display & Marketing Ideas
Set a small table – Use one runner, two placemats, coasters and a teapot or mug set. These products make considerably more sense on a table than imprisoned in a flat stack.
Let the vetiver breathe – Keep one vetiver piece available as a tester with a small “Smell the Vetiver Roots” sign. Its most unusual feature is invisible in a photograph.
Begin with three stories – Try a coordinated seagrass look, one bold water-hyacinth pattern and a vetiver hero piece rather than attempting to display the entire family at once.
Show the transformation – A simple before-and-after photograph or short video—bare table, then runner, mats and coasters—demonstrates the decorating value in seconds.
Sell around the table – Merchandise alongside teapots, mugs, serving bowls and other natural homewares to create an inviting table rather than a lonely pile of rectangles.
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