Pick up the missed sales – Give customers who found AW's bestselling Power Bracelets too big a reason to try again, with a petite version made for slimmer wrists.
Petite fit, delicate 6mm beads – The smaller 17cm size and pretty gemstone beads bring a finer, less chunky look to the familiar Power Bracelet style.
Colour worth browsing – Soft pinks, pale stones, deep blues and warmer tones give customers plenty to choose from for everyday wear and little gifts.
Ready for your jewellery display – Each bracelet comes on its own display card, ready to put out for individual sale.
Start with a selection – A starter pack offers a simple way to introduce the family; individual stone lines let you top up the colours your customers choose.
Power Bracelets have a little sister
A customer finds a stone they love, tries on the bracelet... and it is too big. Back it goes. AW's bestselling Power Bracelets now have a little sister, giving you something else to offer at exactly that moment. Petite Power Bracelets are made for the slimmer wrist, with the same simple appeal that makes a row of gemstone beads so easy to wear.
Small beads deserve a closer look
There is something very pretty about 6mm gemstone beads. The colour sits neatly around the wrist, with little markings and changes of shade to notice up close. One bracelet makes a delicate bit of everyday jewellery; a couple of colours together give customers room to play. Keep a sample within reach. This is a family that benefits from being tried on.
Give the little sister her own space
Place the petite range beside the original Power Bracelets, with the two sizes clearly labelled. Customers can compare the fit, and staff have an easy answer when someone asks for something smaller. Avoid mixing both sizes into one tray: a customer who has finally found the right fit should be able to find it again next time.
Selling, Display & Marketing Ideas
Show the difference on a wrist – Photograph one petite bracelet being worn, with a close-up of the beads. Add a side-by-side photograph with an original Power Bracelet at the same scale so customers can see the difference.
Bring back the customers who missed out – Use “Power Bracelets now have a little sister” on a small display sign or launch post, followed by “Petite fit for slimmer wrists”. It gives existing Power Bracelet customers a reason to take another look.
Keep colour choices simple – Arrange the cards in small colour groups, with a single bracelet displayed in front. Customers can inspect the stone while the remaining stock stays tidy behind it.
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