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FAIRLY TRADING WHOLESALE GIFTS SINCE 1995

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Artisan Made Ukulele
  • A gift that stands out – colourful, playable ukuleles with strong appeal for gift shops, music shops and lifestyle retailers.

  • Handmade in Central Java – genuine artisan-made instruments, with the individual character and small variations that come with hand production.

  • Classic soprano ukulele – compact four-string format suitable for beginners, casual players and anyone tempted to have a go.

  • Imported directly from Indonesia – an unusual wholesale line developed with a long-standing AW artisan supplier.

  • Made to display – a lively choice of natural, colourful and sunburst finishes that look good merchandised together.

  • Travel bag included – and individually boxed adding extra value for the customer.

There is a lovely story behind these ukuleles. In 2024, David and Bondhan travelled to Central Java, near the city of Solo, looking for musical instruments. Bondhan is Ancient Wisdom's Indonesian designer – but importantly for this story, he's also a musician and sometime heavy-rock guitarist.

They ended up walking through what is locally known as Guitar Village, where making guitars and ukuleles is a community business. One workshop makes the bodies, another the necks, another works on the fretboards. Eventually all those parts find their way to the families who assemble, finish and string the instruments.

It's rather like a band – everybody plays their own part.


AW had actually been looking for ukuleles for some time, but the quality and price of the ones found in Bali never quite added up. Then came a nice coincidence.

Bondhan had already researched one of the best-selling and best-reviewed Indonesian ukulele makers online. Wandering through the village, David and Bondhan happened upon a family making ukuleles... and discovered it was the very same family.

Bondhan duly road-tested one with a rendition of Bohemian Rhapsody. Apparently it passed.


From there, the AW version developed. Bondhan specified better strings and an improved tuning mechanism, as well as working on some of the finishing details. That's also why you'll find the little bD mark on the instrument.

Today AW imports what this artisan family can reasonably produce. It's not an unlimited factory-made line – it's a proper little collaboration that started by walking into a family workshop in Java.

A good story to tell the next time a customer picks one up and starts strumming.

Artisan Made Ukulele
Artisan Made Ukulele
Artisan Made Ukulele
Artisan Made Ukulele
Are these proper playable ukuleles or mainly decorative gifts? +

They are playable four-string ukuleles, not decorative ornaments. That said, we would position them as artisan-made instruments for beginners, casual players and gifting, rather than trying to compete with specialist professional instruments.

Are they suitable for someone learning to play? +

Yes absolutely. The soprano ukulele is compact, relatively straightforward to get started with and there is an enormous amount of free beginner tuition available online. A nice present for somebody who has always fancied having a go.

Do the ukuleles need tuning when they arrive? +

Yes, expect to tune them before playing. Transport, temperature changes and particularly new strings settling and stretching can all affect tuning. This is perfectly normal for a new ukulele. It's usual that new strings commonly require several retuning sessions while they settle.

What tuning should I recommend to customers? +

Standard soprano ukulele tuning is G-C-E-A. A small clip-on tuner works well, although beginners can also use one of the many ukulele tuning apps available for a smartphone.

Will every instrument look exactly the same? +

No – and that's part of the point. These are artisan-made wooden instruments, so small differences in grain, colour and hand finishing should be expected. Retailers may want to explain this to customers who are accustomed to perfectly identical factory products.

How should I display them in my shop? +

They look great on an instrument stand or suitable wall hanger where customers can actually see them. As with wooden musical instruments, avoid prolonged direct sunlight, radiators and extreme heat or humidity.

Do I need to be a music shop to sell these? +

Not at all. In fact, that's rather the attraction. Gift shops, lifestyle stores and fair-trade/artisan retailers can sell them as an unusual playable gift with a genuine Indonesian back-story. You don't need to know your C-sharp from your elbow – although being able to strum a chord or two probably won't hurt.

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