A bath-and-body line for customers who prefer showers - These wholesale shower steamers bring the familiar fizz-and-fragrance idea of a bath bomb into the shower, opening the category to people who do not have, or simply do not use, a bath.
Essential oils are the point of difference - Each formulation combines a fizzing base with selected essential oils and, in several varieties, visible botanicals such as lavender, calendula, rose or safflower petals.
An easy repeat-purchase product - Different aromatic blends give customers a reason to come back and try another, rather than treating the steamer as a one-off novelty.
Small enough for gifting and add-on sales - Sell them individually, build them into bath and body gifts or merchandise them alongside essential oils, soaps, bath salts and other aromatherapy lines.
Simple product, little explanation needed - The customer places a steamer in the shower and lets water and steam gradually release the aroma. It is an easy concept to demonstrate on packaging, signage or online listings.
Made in the UK for Ancient Wisdom's trade bath and body range - The AROSS steamers are handmade in the UK and supplied by Ancient Wisdom as part of its established wholesale aromatherapy and bathroom collection.
Shower steamers are one of those products that make immediate sense once somebody explains them: roughly speaking, think bath bomb - but for the shower.
The basic idea is simple. Sodium bicarbonate and citric acid form the fizzing base, while the different AROSS recipes add essential oils and, depending on the variety, ingredients such as flower petals, starch and arrowroot. Once the steamer gets wet, it begins to break down and the warm shower helps carry the aroma around the cubicle.
Perhaps part of their appeal is simply practical. Bath bombs have been a gift-shop staple for years, but not everybody owns a bath. Shower steamers give retailers a related aromatherapy product for a much wider group of customers without asking them to change their normal morning or evening routine.
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