A gift for the yoga lover who already has the mat – Give customers something personal to take to the birthday party, give their yoga teacher or buy for a friend who could use a little encouragement.
The pose comes with a message – Sculptural wooden figures stand above words worth keeping: longer affirmations on the Indonesian carvings, simple sentiments beneath the new Indian lotus designs.
Hand-carved in Indonesia – Albasia wood, flowing limbs and antique or whitewash finishes give the original Yoga Ladies their lovely, slightly individual character.
New lotus ladies from India – Mango wood and enamel bring colour to the collection, with Calm, Harmony, Flow and Love giving customers a starting point for choosing their gift.
Give them a little shelf space – Their open shapes make a lovely focal point among journals, singing bowls and yoga accessories. Leave room around the figures so customers can see the poses.
For the home as well as the yoga room – An encouraging presence on a bedside table, bookshelf or studio reception desk. No impressive flexibility required.
A familiar pose, a thoughtful gift
There is something rather lovely about recognising a friend in a gift. The one who never misses her yoga class. The teacher who has patiently explained how to breathe. Or the person who keeps promising to take a little time for herself.
Wooden Yoga Ladies give that thought a shape. A favourite posture, a few encouraging words and a place on the shelf where they can be seen every day. That is a useful starting point for a gift shop: something customers can connect with a person they know.
Indonesia: the original carved ladies
The Indonesian figures are hand-carved from albasia wood, with sweeping curves and open spaces following the different yoga poses. Antique finishes bring out the sculptural shapes; whitewash gives them a softer, lighter look.
Look down at the bases, too. The affirmations are part of the gift, so give customers the chance to read them. Small differences in carving, grain and finish belong to these handmade pieces; a line of them will have a little more character than a row of identical mouldings.
India: a lotus and a little colour
The new Indian design seats the Yoga Lady within an open lotus-flower outline, using mango wood and enamel. It brings a different look to the family while keeping that familiar connection between a figure and a message.
Cream carries Calm, sage has Harmony, teal brings Flow, and dusty pink says Love. Some customers will choose the colour first, others the word. Keep both visible and let them decide who it reminds them of.
Selling, Display & Marketing Ideas
Keep the original ladies in view – Group the Indonesian carvings together, with the Indian lotus designs alongside. Customers can appreciate both styles without the established range disappearing among the new arrivals.
Let the words do some selling – Face the bases towards the customer. For online listings, include a close photograph of the message as well as the whole figure.
Try a “Thank You, Yoga Teacher” display – A figure beside a journal and a greeting card makes the gift idea clear. Keep the pieces individually priced so customers can choose their own combination.
