A homeware range without bulky stock – Offer customers a large-scale room makeover while keeping spare designs folded on the shelf; one open sample can do the selling.
Indian making, AW provenance – Handmade in India and supplied with an hand-tag identifying the range as fairly traded, giving customers something more to choose on than the pattern alone.
For the bed or the wall – The same piece works as a decorative bedspread or wall hanging, giving you two useful ways to introduce it to customers.
Colourful and quieter choices – Rich mandalas sit alongside monochrome designs and gold colour combinations, so your selection needn’t depend on everyone loving the same shade of purple.
Room to build a collection – Buddha, elephant, tree and Hamsa designs let you put together a selection around the interests your customers already buy into.
Single and double options – Selected designs come in both formats, making it easier to offer a choice of scale without changing the whole look.
Give the pattern some room
Folded neatly, a bedspread shows a small piece of fabric. Open it up and the whole design appears. Give one sample enough space to show its central motif and border, with the folded stock nearby. A mandala loses quite a lot of its argument when all the customer can see is a corner.
These pieces suit customers who want to change the feel of a bedroom, brighten a plain wall or bring a favourite symbol into their living space. For a shop, that makes a useful connection between decorative homeware and the smaller spiritual gifts customers may already know.
Made in India, with a story attached
The range is handmade in India, and the AW hand-tag identifies it as fairly traded. Keep that tag visible in the display: it gives staff a straightforward starting point when someone asks where the piece comes from.
There is plenty to choose on beyond colour. Some customers will head straight for the elephants; others will spend rather longer comparing mandalas. Let the design do the talking first, then help them find the right size and place for it.
Choose a palette before filling a shelf
An opening selection works best when the pieces make sense together. Pick a colour direction and add a contrasting design, rather than trying to show every pattern at once. A monochrome group gives a different shop impression from a wall of peacock mandalas; both deserve enough space to be understood.
For online selling, show the fabric fully opened and include a room photograph that makes its scale clear. A close-up is useful for detail, but customers also need to judge how much wall or bed the design will cover.
Selling, Display & Marketing Ideas
Show the complete design – Hang an open sample behind its folded stock, keeping the motif visible rather than obscuring it with other merchandise.
Photograph both uses – Show the same design on a bed and on a wall, so customers can picture their own use for it.
Build a recognisable theme – Group elephant, Buddha or tree designs with the corresponding section of your shop, keeping the textile as the backdrop.
Make size comparisons easy – Where a design comes in single and double formats, display the measurements together so customers can compare before buying.
